Boost Shopper Experience


The alliance between Hubart and MapsPeople paves the way to enhance the visitor experience for shoppers in large malls and shopping centers with 3D turnkey wayfinding solutions.

This partnership will allow MapsPeople and Hubart to expand their joint solution with EMEA, APAC, and North America, due to the global interest in this solution. MapsPeople and Hubart aim to expand their joint solution from the Danish market to other high potential markets in both Europe, Asia, and North America. 


Founded in 2008 and owned by Evryone, Hubart is a market leader in the Danish information kiosk market, specializing in the development, sales, and service of interactive self-service solutions. Hubart has an almost 70% market share in the Danish shopping center industry, with centers that have four million-plus annual visitors.  Built for heavy traffic, Hubart info hubs are present in venues across Denmark and offer seamless designs, user-friendly interaction, and maps to inform and guide users to their destinations. 


“Danske Shopping center [Danish Shopping Centers] runs 18 shopping centers around Denmark that welcome 78 million customers annually. Hubart kiosks are an essential part of the shopping experience we offer and ensure accessible service and information for our visitors. Hubart is also a valuable communications platform for the center management and store tenants which is why we continue the roll-out of Hubart to the majority of our centers,” says Eva Handest, Head of Design and Concept at Danske Shopping center.


The strategic alliance between Hubart and MapsPeople allows for multiple non-commercial benefits for both venue visitors and management. The integration of MapsPeople’s dynamic mapping platform, MapsIndoors, into Hubart kiosks will give users access to features such as indoor navigation and live positioning for an optimized and smooth wayfinding experience. 

The collaboration will further enable venue management to get a better overview of their data. Venues, such as shopping centers, might already have access to various data. This data could be, for instance, parking availability or tracking of people ingress and egress. The MapsIndoors platform makes it possible to combine this otherwise segregated data which, along with other features based on live data, will allow management to make informed decisions based on data.


We [Hubart] already know how to make a seamless user experience. With this partnership with MapsPeople, we can take this experience to the next level by implementing features such as indoor navigation and live positioning, as well as we can help venue management get a valuable and useful overview of their data, ” says Founder of Hubart, Jesper Seedorf Karlberg. 


Together, Hubart and MapsPeople are developing a solution that fits venues with 30,000+ square meters and three million visitors a year. 


“The demand for such a solution has been increasing over the last few years and we are investing in it because we see a great potential,” Karlberg adds. 

About Hubart

Hubart is a state-of-the-art info hubs for shopping malls, buildings and urban spaces. User-friendly interaction and 3D maps guide the users to their destination and make for a unique experience. A Hubart delivery consists of a total solution including stand, hardware, software, map, and operation. The company develops, manufactures, installs, and maintains its solutions in a close partnership with its customers to ensure that stand design, user interface, functions and CMS always deliver a sublime experience for both users and administrators.

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